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FIFA Scraps World Cup Private Equity Sale

FIFA President Gianni Infantino abandoned his plan to sell stakes in World Cup competitions to private investors after UEFA threatened a boycott, and Europe's governing body says it has lost confidence in his leadership.

FIFA Scraps World Cup Private Equity Sale
AP News

The Morning Brief Desk · August 1, 2026 · Based on reporting by AP News

FIFA President Gianni Infantino said Saturday the governing body will no longer pursue a proposal to sell stakes in its competitions, including the World Cup, to private investors. The reversal came after opposition emerged from across the sport, the AP reported, with European nations threatening to boycott the tournament if the plan went ahead.

UEFA, which governs European soccer, had voted to boycott World Cups over the proposal before FIFA backed down, and other governing bodies also voiced objections, the BBC reported. On Saturday, UEFA welcomed the withdrawal, calling it "a victory for the whole game."

But the confederation's response went well beyond acceptance. In a lengthy statement released hours after FIFA scrapped the plan, UEFA said the current FIFA leadership had lost the confidence not only of UEFA but of many other members of the soccer community. The statement accused Infantino of breaking transparency promises he made while campaigning for the presidency in 2016, when he told member associations that FIFA's money belonged to them and should serve the development of the game. UEFA described the abandoned proposal as a back-room deal that Infantino tried to push through without transparency, and said those responsible for it should be identified and held to account.

The context

Infantino has led FIFA since February 2016. The plan to sell stakes in FIFA competitions to private investors first became public through media reports on Tuesday, according to the BBC, and UEFA was critical of it from the start. Within days, the proposal had drawn resistance from governing bodies across the sport and a formal UEFA vote to boycott World Cups if it proceeded. By Saturday, Infantino had withdrawn it entirely. In its statement, UEFA quoted Infantino's own 2016 campaign remarks, including his pledge that FIFA had to be transparent and that its money was not the president's to control, arguing he had failed to deliver on both promises. The confederation also said the sport could not continue with what it called secret schemes on fast-track timelines devised by unnamed individuals, of questionable benefit to the game.

Why it matters

The dispute has moved beyond a single business proposal into an open confrontation over how world soccer is governed and who controls its revenue. UEFA's declaration that it has lost confidence in FIFA's leadership is a direct challenge from the sport's most powerful regional confederation, and it arrives as Infantino faces re-election. The episode also raises questions about how future commercial decisions at FIFA will be vetted, since UEFA says it wants safeguards to prevent similar plans from resurfacing.

What’s next

Infantino is seeking a fourth term as FIFA president at the FIFA Congress in March, and the BBC reported he is under heavy pressure heading into that vote. UEFA says it will work with its member associations and other confederations on a plan to ensure a similar proposal cannot happen again. Whether anyone involved in drafting the abandoned plan will be identified or held accountable, as UEFA demanded, remains unresolved.

Sources

  • AP NewsInfantino not proceeding with divisive plan to sell World Cup profits to private equity

    FIFA President Gianni Infantino is abandoning his divisive plan to sell World Cup profits to private equity after receiving pushback from all corners of the soccer world.

    Read at AP News

  • BBC WorldUefa has 'lost confidence' in Fifa leadership

    UEFA says it has lost confidence in Gianni Infantino's FIFA leadership as the fallout from the scrapped controversial investment plan intensifies.

    Read at BBC World

  • ESPNFIFA scraps World Cup sell-off plan after backlash

    FIFA president Gianni Infantino scrapped his proposal to sell stakes in the World Cup after widespread backlash, including a threatened boycott by European nations.

    Read at ESPN

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